The Influence of Halal Knowledge and Labeling on Food Product Purchase Decisions

The food and beverage industry is currently more concerned about the manufacture procurement of halal products because level public knowledge increasing with social media supported by data on development Muslims worldwide. For Muslims, essential thing to do when buying halalness. This study examines labeling purchase decisions for IAIN Ponorogo students. number samples in this was 100 people, multiple linear regression analysis methods using SPSS Windows v25. Based result test, was: (i) simulation variables affected purchasing decisions. (ii) a partial variable does not affect decisions, but affects